Besides 7 easy steps to create a charity website in Nigeria, you’ll learn 4 must-dos before you start building a nonprofit website.
1. Define Mission – Why & How Your Charity Exists
Clearly state the purpose of your charity like who it serves and how. Do you want to protect animals/environment or serve the suffering humanity?
Your mission could be:
Your mission statement will be helpful in registering your charity with CAC and in the solicitation for donations.
Your target audience could be the local Nigerian community, or you might be planning to collect donations worldwide. To target a global audience, you’ll need a payment gateway of international reach like PayPal on your NGO or charity website.
In addition to entitling your charity for tax exemption, incorporation entails various other benefits like:
Also, to open a bank account and start receiving donations, your NGO needs to get registered with the Corporate Affairs Commission of Nigeria (CAC).
While you plan to create a charity website in Nigeria and raise online funds, don’t forget to reserve a good, unique name with the CAC Nigeria. Besides, a good, unique name for your nonprofit will help you to get accepted for incorporation by the office of the Corporate Affairs Commission.
7 Easy Steps to Create a Charity Website in Nigeria & Boost up Fundraising
Use these 7 easy steps to build a charity website and start accepting donations in Nigeria from local and global donors. Best practices to boost up online fundraising are also listed.
It might seem undesirable, but don’t be tempted to skip this step. A pre-panning regarding how you will raise funds for your cause will save you from future complexities and help you collect enough funds in the given timeframe.
Your planning would involve:
Your planning would involve:
To see which payment gateway is best for your location, check out the world’s top 15 donation processing platforms.
Converting visitors to volunteers, donors, and lifetime supporters requires a lot more than just creating a charity website.
To convince potential donors to support your cause, your nonprofit website must showcase:
While getting all this done might incur huge costs, you can pick out a charity WordPress theme with all the built-in systems and functionalities, like Lifeline2.
Using 500+ theme options and 50+ shortcodes, you can quickly build a charity website with personalized look, feel, and functionality.
Mostly fundraising organizations look for long-term or lifetime supporters who are willing to make recurring donations. You will need a sophisticated recurring donations management system to accept payments from such individuals and organizations.
But make sure, your recurring donation system also includes the features like:
You can consider installing a free plugin for recurring donations system on your charity website.
Often neglected by fundraising organizations, a local payment option can serve as a big factor to boost up fundraising. It’ll increase conversion and promote quick payments. Donors usually like to donate using a local payment gateway they are already using for their routine transactions. Complexities attached to an unfamiliar processor would cause them to either delay the payment or look for other charities to contribute to.
The following are the major payment processing providers you can use to accept donations in Nigeria.
If you are going to build a charity website to raise funds online, it is very important to arrange secure hosting for it. Any negligence and malpractice, in this regard, might cause loss of collected funds and jeopardize sensitive financial information of donors. And one thing more – don’t forget to install an SSL certificate on it to safeguard users’ precious data.
While it involves sizable annual costs, you can get an SSL Certificate for your charity website free from the nonprofit Internet Security Research Group.
A search engine optimization will bring and boost up organic traffic to your charity website, thus increasing both donors and donations. For this, you have to be very careful from the very beginning.
Top 10 techniques for search engine optimization include:
Most charities use social media platforms to raise awareness about their cause, promote charity events, and drive traffic to their nonprofit website. To cash in on the power of Facebook, Twitter, YouTube, Google+, and Pinterest, etc. you should also integrate various social media platforms on your site. Or, you can buy a theme to create a charity website that’s social media enabled.
Usually, it isn’t that simple to build a charity website in Nigeria and start accepting donations from anywhere in the world. But choosing and doing the right things at the right time can make everything easy and rewarding.